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Ads, fads, and consumer culture : advertising's impact on American character and society /

Berger, Arthur Asa, 1933-

Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger ; with illustrations by the author. - 4th ed. - Lanham, Mdu. : Rowman & Littlefield, c2011. - xxiii, 233 p. : ill.

Includes bibliographical references and index.

ISBN: 9781442206687

Subjects--Topical Terms:
Advertising--United States.
Popular culture--United States.
Consumer education--United States.

LC Class. No.: HF5823 / B473A 2011

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Ads, fads, and consumer culture : advertising's impact on American character and society /

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