Creative strategy in advertising (Record no. 144448)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00713nam0a22002290a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000042091 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302030630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1985 xxu 0000 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001042605 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5825 |
| Item number | J484C 1985 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jewler, A. Jerome |
| 9 (RLIN) | 23662 |
| 245 10 - TITLE STATEMENT | |
| Title | Creative strategy in advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, Calif. : |
| Name of publisher, distributor, etc. | Wadsworth Pub. Co., |
| Date of publication, distribution, etc. | 1985 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 304 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy. |
| 9 (RLIN) | 4048 |
| Topical term or geographic name entry element | ADVERTISING LAYOUT AND TYPOGRAPHY |
| 9 (RLIN) | 23621 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A37125 |
| Link information for field corresponding to 9XX field | Nov 21 2004 4:12PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HF5825 J484C 1985 | 58891 | 2019-04-22 | 2019-04-22 | Books |
