A practical guide to integrated marketing communications (Record no. 155721)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00605nam0a22002050a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000065546 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250517160237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1995 enk 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001066449 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | B726P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brannan, Tom |
| 9 (RLIN) | 4470 |
| 245 12 - TITLE STATEMENT | |
| Title | A practical guide to integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 143 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 7458 |
| Topical term or geographic name entry element | ADVERTISING MEDIA PLANNING |
| 9 (RLIN) | 25321 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0300 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđāļāļąāđāļ§āđāļ (Communication arts) āļŠāļ·āđāļāļŠāļēāļĢāļĄāļ§āļĨāļāļ (Mass media) āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļĢāļ°āļŦāļ§āđāļēāļāļāļļāļāļāļĨ (Interpersonal communication) āļāļēāļĢāļāļđāļāđāļāļāļĩāđāļāļļāļĄāļāļ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļĒāļāļēāļĢāļāļāļāđāļŠāļĩāļĒāļ (Oral communication |
| 997 ## - BU TRANSFER | |
| -- | 00 |
| -- | āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | 1 | HF5415.123 B726P | 220292 | 2023-03-08 | 2023-02-25 | 2019-04-22 | Books | |||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HF5415.123 B726P | 220293 | 2019-04-22 | 2019-04-22 | Books | |||||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | 2 | HF5415.123 B726P | 220294 | 2025-05-16 | 2022-04-01 | 2019-04-22 | Books | 2 |
