BU Library and Learning Space

Marketing channels : a relationship management approach (Record no. 157614)

MARC details
000 -LEADER
fixed length control field 00933nam0a22002410a04500
001 - CONTROL NUMBER
control field 000069474
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302034643.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s1997 xxu 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071146369
035 ## - SYSTEM CONTROL NUMBER
System control number 2001070458
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.129
Item number P447M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pelton, Lou E.
9 (RLIN) 41567
245 10 - TITLE STATEMENT
Title Marketing channels : a relationship management approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Irwin/McGraw-Hill,
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent 728
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING CHANNELS
9 (RLIN) 19038
Topical term or geographic name entry element RELATIONSHIP MARKETING
9 (RLIN) 41568
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Strutton, David
9 (RLIN) 41569
Personal name Lumpkin, James R.
9 (RLIN) 41570
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- 02
-- āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē - āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Weeding   Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-22   HF5415.129 P447M 30220010034 2019-04-22 2019-04-22 Books
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-22   HF5415.129 P447M 30220010035 2025-05-16 2019-04-22 Books

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