Advertising campaign strategy : (Record no. 158474)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam0a22002530a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000071320 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250517160237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2000 xxu 0000 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 003021114X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001072344 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5837 |
| Item number | P373A 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parente, Donald |
| 9 (RLIN) | 42859 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising campaign strategy : |
| Remainder of title | a guide to marketing communication plans |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth, Tex. : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 371 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS |
| 9 (RLIN) | 12341 |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 7458 |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 5148 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A37125 |
| Link information for field corresponding to 9XX field | Nov 26 2004 7:33PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HF5837 P373A 2000 | 161120000059 | 2025-05-16 | 2019-04-22 | Books |
