Advertising and marketing to the new majority (Record no. 164515)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00770nam0a22002290a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000083803 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302040948.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1995 xxu 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001085050 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5813 .U6 |
| Item number | W662A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Woods, Gail Baker |
| 9 (RLIN) | 51748 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and marketing to the new majority |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, Calif. : |
| Name of publisher, distributor, etc. | Wadsworth Pub. Co., |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 182 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | UNITED STATES |
| 9 (RLIN) | 15378 |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | UNITED STATES |
| 9 (RLIN) | 47034 |
| Topical term or geographic name entry element | MINORITIES AS CONSUMERS |
| General subdivision | UNITED STATES |
| 9 (RLIN) | 51749 |
| Topical term or geographic name entry element | ETHNIC GROUPS |
| General subdivision | UNITED STATES |
| 9 (RLIN) | 47332 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HF5813 .U6 W662A | 205527 | 2025-05-16 | 2019-04-22 | Books |
