Brand asset management : driving profitable growth through your brands (Record no. 165967)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00981nam0a22002410a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000086833 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302041508.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2000 xxu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0787950777 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001088155 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | D384B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davis, Scott M. |
| 9 (RLIN) | 54121 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand asset management : driving profitable growth through your brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco, Calif. : |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 265 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| 9 (RLIN) | 11817 |
| Topical term or geographic name entry element | PRODUCT MANAGEMENT |
| 9 (RLIN) | 24223 |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | UNITED STATES |
| 9 (RLIN) | 54122 |
| Topical term or geographic name entry element | PRODUCT MANAGEMENT |
| General subdivision | UNITED STATES |
| 9 (RLIN) | 54123 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē - āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HD69 .B7 D384B | 280920000025 | 2021-03-18 | 2019-04-22 | Books | |||||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | 1 | HD69 .B7 D384B | 280920000026 | 2025-04-04 | 2019-04-22 | Books | 1 | 2024-10-01 |
