BU Library and Learning Space

Marketing insights and outrages / (Record no. 190623)

MARC details
000 -LEADER
fixed length control field 01031nam0a22002530a04500
001 - CONTROL NUMBER
control field 000105513
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302045359.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s enk gnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749432152
035 ## - SYSTEM CONTROL NUMBER
System control number 2002000349
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.12 .G7
Item number B572M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bird, Drayton
9 (RLIN) 4377
245 10 - TITLE STATEMENT
Title Marketing insights and outrages /
Statement of responsibility, etc. Drayton Bird
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent 260 p.
500 ## - GENERAL NOTE
General note A collection of pithy pieces from marketing magazine
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
Geographic subdivision GREAT BRITAIN
9 (RLIN) 71680
Topical term or geographic name entry element COMMUNICATION IN MARKETING
Geographic subdivision GREAT BRITAIN
9 (RLIN) 71681
Topical term or geographic name entry element MARKETING LITERATURE
Geographic subdivision GREAT BRITAIN
9 (RLIN) 71682
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A25024
Link information for field corresponding to 9XX field May 24 2002 1:57PM
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- 02
-- āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē - āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-23   HF5415.12 .G7 B572M 200204200056 2025-05-16 2019-04-23 Books
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-23   HF5415.12 .G7 B572M 200204200057 2025-05-16 2019-04-23 Books

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