IMC : (Record no. 193440)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00834nam0a22002410a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000109210 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302050427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2002 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071123318 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2002004116 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | D862I 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Duncan, Thomas R. |
| 9 (RLIN) | 76130 |
| 245 10 - TITLE STATEMENT | |
| Title | IMC : |
| Remainder of title | using advertising and promotion to build brands / |
| Statement of responsibility, etc. | Tom Duncan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 783 p. : |
| Other physical details | ill. (chiefly col.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | MARKETING |
| -- | MANAGEMENT |
| 9 (RLIN) | 47305 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A33069 |
| Link information for field corresponding to 9XX field | Jan 7 2006 9:47AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5415.13 D862I 2002 | 200302060095 | 2019-04-23 | 2019-04-23 | Books | ||||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5415.13 D862I 2002 | 200208300101 | 2019-04-23 | 2019-04-23 | Books |
