The art of writing advertising : (Record no. 197910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00980nam0a22002650a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000115135 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302051922.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2003 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071410937 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2003003653 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5825 |
| Item number | A776 |
| 245 04 - TITLE STATEMENT | |
| Title | The art of writing advertising : |
| Remainder of title | conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett / |
| Statement of responsibility, etc. | interviewed by Denis Higgins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 125 p. : |
| Other physical details | ill., ports |
| 490 0# - SERIES STATEMENT | |
| Series statement | A McGraw-Hill advertising classic |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 927 |
| Topical term or geographic name entry element | Advertising copy |
| General subdivision | INTERVIEWS. |
| 9 (RLIN) | 82506 |
| Topical term or geographic name entry element | ADVERTISING EXECUTIVES |
| General subdivision | INTERVIEWS |
| 9 (RLIN) | 82507 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bernbach, William |
| 9 (RLIN) | 82508 |
| Personal name | Higgins, Denis |
| 9 (RLIN) | 82509 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A36070 |
| Link information for field corresponding to 9XX field | May 27 2003 1:24PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5825 A776 | 200305270031 | 2019-04-23 | 2019-04-23 | Books | |||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5825 A776 | 200305270032 | 2019-04-23 | 2019-04-23 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5825 A776 | 200305270033 | 2019-04-23 | 2019-04-23 | Books |
