BU Library and Learning Space

Marketing in the digital age / (Record no. 200221)

MARC details
000 -LEADER
fixed length control field 01471nam0a22002890a04500
001 - CONTROL NUMBER
control field 000117735
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302052623.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2001 enk fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273641956
035 ## - SYSTEM CONTROL NUMBER
System control number 2003006277
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number O266M 2001
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Connor, John
Dates associated with a name 1960-
9 (RLIN) 85506
245 10 - TITLE STATEMENT
Title Marketing in the digital age /
Statement of responsibility, etc. John O'Connor, Eamonn Galvin
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Financial Times/Prentice Hall,
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 216 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Rev. ed. of : Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INTERNET MARKETING
9 (RLIN) 12904
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Galvin, Eamonn
9 (RLIN) 85507
Personal name O'Connor, John
Dates associated with a name 1960-.
Title of a work Marketing and information technology : the strategy, application and implementation of IT in marketing
9 (RLIN) 85508
Personal name Galvin, Eamonn.
Title of a work Marketing and information technology : the strategy, application and implementation of IT in marketing
9 (RLIN) 85509
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A25024
Link information for field corresponding to 9XX field Aug 26 2004 3:47PM
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- 02
-- āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē - āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Weeding   Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-23   HF5415.1265 O266M 2001 200309110117 2019-04-23 2019-04-23 Books
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-23   HF5415.1265 O266M 2001 200309110118 2019-04-23 2019-04-23 Books

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