European marketing : (Record no. 200330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00990nam0a22002410a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000117875 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302052643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1993 enk fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 020163189X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2003006418 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12 .E85 |
| Item number | H344E |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Halliburton, Chris |
| 9 (RLIN) | 85649 |
| 245 10 - TITLE STATEMENT | |
| Title | European marketing : |
| Remainder of title | reading and cases / |
| Statement of responsibility, etc. | Chris Halliburton, Reinhard Hunerberg |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Wokingham : |
| Name of publisher, distributor, etc. | Addison-Wesley, |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 489 p. : |
| Other physical details | ill., maps |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | EUROPE |
| 9 (RLIN) | 85650 |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | EUROPE |
| General subdivision | CASE STUDIES |
| 9 (RLIN) | 85651 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hunerberg, Reinhard |
| 9 (RLIN) | 85652 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A40065 |
| Link information for field corresponding to 9XX field | Sep 19 2003 4:20PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē - āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5415.12 .E85 H344E | 200309170031 | 2025-05-16 | 2019-04-23 | Books |
