Campaign planner for promotion and IMC / (Record no. 201001)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00887nam0a22002530a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000118709 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302052848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2002 at fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324151977 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2003007259 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5837 |
| Item number | S297C 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sayre, Shay |
| 9 (RLIN) | 86560 |
| 245 10 - TITLE STATEMENT | |
| Title | Campaign planner for promotion and IMC / |
| Statement of responsibility, etc. | Shay Sayre |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South-Western/Thomson Learning, |
| Date of publication, distribution, etc. | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 172 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS |
| Form subdivision | PROBLEMS, EXERCISES, ETC. |
| 9 (RLIN) | 86561 |
| Topical term or geographic name entry element | SALES PROMOTION |
| Form subdivision | PROBLEMS, EXERCISES, ETC. |
| 9 (RLIN) | 86562 |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING |
| Form subdivision | PROBLEMS, EXERCISES, ETC. |
| 9 (RLIN) | 86563 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A37125 |
| Link information for field corresponding to 9XX field | Nov 11 2003 9:19AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5837 S297C 2002 | 200311220210 | 2019-04-23 | 2019-04-23 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5837 S297C 2002 | 200311220211 | 2025-05-16 | 2019-04-23 | Books | ||||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5837 S297C 2002 | 200311220212 | 2019-04-23 | 2019-04-23 | Books |
