การสื่อสารเพื่อการตลาด = (Record no. 201029)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01286nam0a22002890a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000118737 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250321073729.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2546 th fnx000 000 0ntha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9742191093 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2003007288 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | ส925ก |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เสริมยศ ธรรมรักษ์. |
| 9 (RLIN) | 76994 |
| 245 10 - TITLE STATEMENT | |
| Title | การสื่อสารเพื่อการตลาด = |
| Remainder of title | Marketing communication / |
| Statement of responsibility, etc. | เสริมยศ ธรรมรักษ์ |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | แผนกตำราและคำสอน มหาวิทยาลัย, |
| Date of publication, distribution, etc. | 2546 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 361 หน้า : |
| Other physical details | ภาพประกอบ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | บรรณานุกรม |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 9 (RLIN) | 6944 |
| Topical term or geographic name entry element | การส่งเสริมการขาย |
| 9 (RLIN) | 2152 |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 185 |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 778 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | มหาวิทยาลัยกรุงเทพ. |
| 9 (RLIN) | 1037 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A36070 |
| Link information for field corresponding to 9XX field | Oct 30 2003 1:03PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 คณะนิเทศศาสตร์. โฆษณา การสื่อสารเพื่อการตลาด |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BU Textbook |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-04-23 | HF5415.123 ส925ก | 200310300010 | 2025-05-14 | 2019-04-23 | BU Textbook |
