The media handbook : (Record no. 206988)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01194nam0a22003010a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000127193 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302054927.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2003 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0805842683 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2004006307 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5826.5 |
| Item number | K379M 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Katz, Helen E. |
| 9 (RLIN) | 95549 |
| 245 14 - TITLE STATEMENT | |
| Title | The media handbook : |
| Remainder of title | a complete guide to advertising media selection, planning, research, and buying / |
| Statement of responsibility, etc. | Helen Katz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mahwah, N.J. : |
| Name of publisher, distributor, etc. | Lawrence Erlbaum Associates, |
| Date of publication, distribution, etc. | c2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 185 p. : |
| Other physical details | ill. |
| 490 0# - SERIES STATEMENT | |
| Series statement | LEA's communication series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING MEDIA PLANNING |
| 9 (RLIN) | 25321 |
| Topical term or geographic name entry element | MASS MEDIA AND BUSINESS |
| 9 (RLIN) | 9692 |
| Topical term or geographic name entry element | MARKETING CHANNELS |
| 9 (RLIN) | 19038 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200406250299 |
| p | 1103.00 |
| n | BUR |
| r | SID02 RONO20040357 ORDNO6 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5826.5 |
| j | 0 |
| i | K379M 2003 |
| b | 200406250300 |
| p | 1103.00 |
| n | BUR |
| r | SID02 RONO20040357 ORDNO6 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5826.5 |
| j | 0 |
| i | K379M 2003 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A40065 |
| Link information for field corresponding to 9XX field | Jul 1 2004 1:27PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | HF5826.5 K379M 2003 | 200406250299 | 2019-05-30 | 2019-05-30 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | HF5826.5 K379M 2003 | 200406250300 | 2019-05-30 | 2019-05-30 | Books |
