BU Library and Learning Space

Persuasion in advertising / (Record no. 206989)

MARC details
000 -LEADER
fixed length control field 01077nam0a22002770a04500
001 - CONTROL NUMBER
control field 000127194
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302054928.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2004 enk fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415322243
035 ## - SYSTEM CONTROL NUMBER
System control number 2004006308
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
Item number O832P
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Shaughnessy, John
9 (RLIN) 95550
245 10 - TITLE STATEMENT
Title Persuasion in advertising /
Statement of responsibility, etc. John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 220 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING
General subdivision PSYCHOLOGICAL ASPECTS
9 (RLIN) 28274
Topical term or geographic name entry element PERSUATION (PSYCHOLOGY)
9 (RLIN) 95551
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name O'Shaughnessy, Nicholas Jackson
9 (RLIN) 95552
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 200406250301
p 1425.00
n BUR
r SID02 RONO20040357 ORDNO5
t 10
c 10
l B
h HF5822
j 0
i O832P
b 200409100071
p 1425.00
n BUR
r SID02 RONO20040357 ORDNO5
t 10
c 10
l B
h HF5822
j 0
i O832P
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A37125
Link information for field corresponding to 9XX field Sep 17 2004 12:46PM
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- 03
-- āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Weeding   Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-05-30   HF5822 O832P 200406250301 2020-10-05 2019-05-30 Books
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-05-30   HF5822 O832P 200409100071 2025-05-13 2019-05-30 Books

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