BU Library and Learning Space

Beyond branding / (Record no. 217387)

MARC details
000 -LEADER
fixed length control field 00893nam0a22002650a04500
001 - CONTROL NUMBER
control field 000140108
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302062237.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2003 xxk fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749441151
035 ## - SYSTEM CONTROL NUMBER
System control number 2006001036
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69 .B7
Item number B496
245 00 - TITLE STATEMENT
Title Beyond branding /
Statement of responsibility, etc. edited by Nicholas Ind
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 236 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BRAND NAME PRODUCTS
9 (RLIN) 11817
Topical term or geographic name entry element BRAND CHOICE
9 (RLIN) 33077
Topical term or geographic name entry element PRODUCT MANAGEMENT
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ind, Nicholas,
Relator term ed.
9 (RLIN) 109912
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 200603030022
p 925.00
n BUR
r SID02 RONO20050782 ORDNO4
t 10
c 10
l B
h HD69 .B7
j 0
i B496
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A39016
Link information for field corresponding to 9XX field Mar 23 2006 2:50PM
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- 03
-- āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-05-30 1 HD69 .B7 B496 200603030022 2024-01-16 2024-01-09 2019-05-30 Books

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