Guerrilla advertising : (Record no. 218818)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01008nam0a22002650a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000141792 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250518073956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2006 enk fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856694704 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2006002767 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5837 |
| Item number | L822G |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lucas, Gavin |
| 9 (RLIN) | 111799 |
| 245 10 - TITLE STATEMENT | |
| Title | Guerrilla advertising : |
| Remainder of title | unconventional brand communication / |
| Statement of responsibility, etc. | written by Gavin Lucas ; art direction by Michael Dorrian |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Laurence King, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187 p. : |
| Other physical details | col. ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS |
| 9 (RLIN) | 12341 |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 927 |
| Topical term or geographic name entry element | PUBLICITY |
| 9 (RLIN) | 8342 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200607150011 |
| p | 1536.00 |
| n | BUR |
| r | SID02 RONO20060373 ORDNO6 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5837 |
| j | 0 |
| i | L822G |
| b | 200612150002 |
| p | 1390.00 |
| n | BUR |
| r | SID02 RONO20060834 ORDNO5 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5837 |
| j | 0 |
| i | L822G |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A39016 |
| Link information for field corresponding to 9XX field | Dec 21 2006 3:36PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | 3 | 9 | HF5837 L822G | 200607150011 | 2025-08-09 | 2024-07-30 | 2024-07-30 | 2019-05-30 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | 3 | 6 | HF5837 L822G | 200612150002 | 2025-05-13 | 2023-01-13 | 2019-05-30 | Books |
