BU Library and Learning Space

Consumer behavior and marketing strategy / (Record no. 221290)

MARC details
000 -LEADER
fixed length control field 01247nam0a22002890a04500
001 - CONTROL NUMBER
control field 000144556
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250517073828.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s1999 xxu fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007116703X
035 ## - SYSTEM CONTROL NUMBER
System control number 2007000596
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3
Item number P473C 1999
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul
9 (RLIN) 14800
245 10 - TITLE STATEMENT
Title Consumer behavior and marketing strategy /
Statement of responsibility, etc. J. Paul Peter, Jerry C. Olson
250 ## - EDITION STATEMENT
Edition statement 5th ed. , international ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Irwin McGraw-Hill,
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 545 p. :
Other physical details ill. (some col.)
490 0# - SERIES STATEMENT
Series statement The Irwin/McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMSUMER BEHAVIOR
9 (RLIN) 18318
Topical term or geographic name entry element Marketing
9 (RLIN) 930
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry Corrie
Dates associated with a name 1944-
9 (RLIN) 38187
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 200702140012
p 1400.00
n BUR
r SID01 RONO20070066 ORDNO48
t 10
c 10
l B
h HF5415.3
j 0
i P473C 1999
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A39016
Link information for field corresponding to 9XX field Feb 21 2007 8:34AM
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- 02
-- āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē - āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-05-30   HF5415.3 P473C 1999 200702140012 2025-05-16 2019-05-30 Books

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