การโฆษณาและการส่งเสริมการตลาด = (Record no. 224707)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01856nam0a22003250a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000148746 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302064620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2549 th fnx000 000 0ntha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789749918067 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2007005354 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | บ824ก |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เบลช์, จอร์จ อี. |
| 9 (RLIN) | 120227 |
| 245 10 - TITLE STATEMENT | |
| Title | การโฆษณาและการส่งเสริมการตลาด = |
| Remainder of title | Advertising & promotion : an integrated marketing commnication perspective / |
| Statement of responsibility, etc. | George E. Belch, Michael A. Belch ; แปลและเรียบเรียงโดย ศิวฤทธิ์ พงศกรรังศิลป์ |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising & promotion : |
| Remainder of title | an integrated marketing commnication perspective |
| Title proper/short title | Advertising and promotion : |
| Remainder of title | an IMC perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ท้อป, |
| Date of publication, distribution, etc. | 2549 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 804 หน้า : |
| Other physical details | ภาพประกอบ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 778 |
| Topical term or geographic name entry element | การส่งเสริมการขาย |
| 9 (RLIN) | 2152 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 9 (RLIN) | 6944 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | เบลช์, ไมเคิล เอ. |
| 9 (RLIN) | 120228 |
| Personal name | ศิวฤทธิ์ พงศกรรังศิลป์, |
| Relator term | ผู้แปลและเรียบเรียง |
| 9 (RLIN) | 99169 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200711210013 |
| p | 400.00 |
| n | BUK |
| r | SID02 RONO20070789 ORDNO1 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5823 |
| j | 0 |
| i | บ824ก |
| b | 200711210012 |
| p | 400.00 |
| n | BUK |
| r | SID02 RONO20070789 ORDNO1 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5823 |
| j | 0 |
| i | บ824ก |
| b | 200711210014 |
| p | 400.00 |
| n | BUK |
| r | SID02 RONO20070789 ORDNO1 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5823 |
| j | 0 |
| i | บ824ก |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A39016 |
| Link information for field corresponding to 9XX field | Dec 6 2007 10:52AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 คณะนิเทศศาสตร์. โฆษณา การสื่อสารเพื่อการตลาด |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | 1 | 1 | HF5823 บ824ก | 200711210013 | 2025-05-06 | 2023-08-07 | 2019-05-30 | Books |
