BU Library and Learning Space

Qualitative marketing research : (Record no. 224767)

MARC details
000 -LEADER
fixed length control field 01167nam0a22002770a04500
001 - CONTROL NUMBER
control field 000148810
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302064631.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2006 enk fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412903813
035 ## - SYSTEM CONTROL NUMBER
System control number 2007005422
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number M647Q
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moisander, Johanna
9 (RLIN) 120300
245 10 - TITLE STATEMENT
Title Qualitative marketing research :
Remainder of title a cultural approach /
Statement of responsibility, etc. Johanna Moisander and Anu Valtonen
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 227 p.
490 0# - SERIES STATEMENT
Series statement Introducing qualitative methods
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING RESEARCH
9 (RLIN) 5148
Topical term or geographic name entry element QUALITATIVE RESEARCH
9 (RLIN) 5499
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Valtonen, Anu
9 (RLIN) 120301
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 200712150004
p 1538.00
n BUR
r SID02 RONO20070811 ORDNO9
t 10
c 10
l B
h HF5415.2
j 0
i M647Q
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A37125
Link information for field corresponding to 9XX field Dec 25 2007 10:42AM
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- 02
-- āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē - āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-05-30   HF5415.2 M647Q 200712150004 2025-05-09 2019-05-30 Books

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