Lovemarks : (Record no. 226633)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01079nam0a22002890a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000150864 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302065238.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2005 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 157687270X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2008002320 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | R623L 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roberts, Kevin |
| Dates associated with a name | 1949- |
| 9 (RLIN) | 122965 |
| 245 10 - TITLE STATEMENT | |
| Title | Lovemarks : |
| Remainder of title | the future beyond brands / |
| Statement of responsibility, etc. | Kevin Roberts ; foreword by A.G. Lafley |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. , expanded ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | PowerHouse, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 245 p. : |
| Other physical details | ill. (chiefly col.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 9 (RLIN) | 12857 |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | FORECASTING |
| 9 (RLIN) | 53152 |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | BRAND NAME PRODUCTS |
| 9 (RLIN) | 24793 |
| Topical term or geographic name entry element | TRADEMARKS |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200806260029 |
| p | 1108.00 |
| n | BUR |
| r | SID02 RONO20080211 ORDNO42 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | R623L 2005 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A37125 |
| Link information for field corresponding to 9XX field | Jul 2 2008 11:37AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | HD69 .B7 R623L 2005 | 200806260029 | 2019-05-30 | 2019-05-30 | Books |
