Brand equity & advertising : (Record no. 227674)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01933nam0a22003130a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000151958 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302065531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1993 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0805812849 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2008003589 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | B726 |
| 245 00 - TITLE STATEMENT | |
| Title | Brand equity & advertising : |
| Remainder of title | advertising's role in building strong brands / |
| Statement of responsibility, etc. | edited by David A. Aaker, Alexander L. Biel |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Brand equity and advertising : |
| Remainder of title | advertising's role in building strong brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hillsdale, N.J. : |
| Name of publisher, distributor, etc. | Lawrence Erlbaum Associates, |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 380 p. : |
| Other physical details | ill. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Advertising and consumer psychology |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | VALUATION |
| Form subdivision | CONGRESSES |
| 9 (RLIN) | 124196 |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | BRAND NAME PRODUCTS |
| Form subdivision | CONGRESSES |
| 9 (RLIN) | 124197 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A., |
| Relator term | ed. |
| 9 (RLIN) | 5147 |
| Personal name | Biel, Alexander L., |
| Relator term | ed. |
| 9 (RLIN) | 124198 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200810240046 |
| p | 2673.00 |
| n | BUR |
| r | SID02 RONO20080520 ORDNO3 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | B726 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A51017 |
| Link information for field corresponding to 9XX field | Nov 5 2008 1:35PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| BU Field of Study | 0205 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļđāđāļāļģ āļāļīāļāļ§āļīāļāļĒāļēāļāļļāļĢāļāļīāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļāļāđāļāļēāļĢ āļāļēāļĢāļ§āļīāļāļąāļĒāļāļļāļĢāļāļīāļ āļŦāļļāđāļāļŠāđāļ§āļāļāļĢāļīāļĐāļąāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļāļļāļĢāļāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļāļāļāļēāļāļĒāđāļāļĄ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢ |
| 997 ## - BU TRANSFER | |
| -- | 05 |
| -- | āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļđāđāļāļģ āļāļīāļāļ§āļīāļāļĒāļēāļāļļāļĢāļāļīāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļāļāđāļāļēāļĢ āļāļēāļĢāļ§āļīāļāļąāļĒāļāļļāļĢāļāļīāļ āļŦāļļāđāļāļŠāđāļ§āļāļāļĢāļīāļĐāļąāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļāļļāļĢāļāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļāļāļāļēāļāļĒāđāļāļĄ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢāļāļāļāļāļāļāđāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļāļļāļĢāļāļīāļ |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Checked out | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | HD69 .B7 B726 | 200810240046 | 2019-05-30 | 2019-05-30 | Books | ||||||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | 4 | HD69 .B7 B726 | 2014000003537 | 2025-01-20 | 2019-05-30 | Books | 7 | 2025-08-09 | 2025-01-20 |
