BU Library and Learning Space

Marketing research : (Record no. 230876)

MARC details
000 -LEADER
fixed length control field 01239nam0a22002770a04500
001 - CONTROL NUMBER
control field 000155297
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302070606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2009 xxu fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071101073
035 ## - SYSTEM CONTROL NUMBER
System control number 2009003669
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number H347M 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
9 (RLIN) 11217
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title in a digital information environment /
Statement of responsibility, etc. Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau
250 ## - EDITION STATEMENT
Edition statement 4th ed. , McGraw-Hill international ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2009
300 ## - PHYSICAL DESCRIPTION
Extent 690 p. :
Other physical details col. ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING RESEARCH
9 (RLIN) 5148
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Robert P.
9 (RLIN) 44252
Personal name Ortinau, David J.
9 (RLIN) 44253
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 200910290002
p 1154.00
n BUR
r SID02 RONO20090593 ORDNO2
t 10
c 10
l B
h HF5415.2
j 0
i H347M 2009
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47077
Link information for field corresponding to 9XX field Nov 3 2009 11:34AM
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- 02
-- āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē - āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-05-30 2 1 HF5415.2 H347M 2009 200910290002 2022-03-21 2022-01-08 2019-05-30 Books

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