Brand medicine : (Record no. 234186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01494nam0a22003610a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000158710 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302071731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2001 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780333930984 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2010003649 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9666.5 |
| Item number | B726 |
| 245 00 - TITLE STATEMENT | |
| Title | Brand medicine : |
| Remainder of title | the role of branding in the pharmaceutical industry / |
| Statement of responsibility, etc. | edited by Tom Blackett and Rebecca Robins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 p. : |
| Other physical details | ill. (some col.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pharmaceutical industry |
| Geographic subdivision | United States |
| 9 (RLIN) | 133357 |
| Topical term or geographic name entry element | Drugs |
| Geographic subdivision | United States |
| General subdivision | Marketing |
| 9 (RLIN) | 133358 |
| Topical term or geographic name entry element | Branding (Marketing) |
| Geographic subdivision | United States |
| 9 (RLIN) | 133359 |
| Topical term or geographic name entry element | Brand choice |
| Geographic subdivision | United States |
| 9 (RLIN) | 133360 |
| Topical term or geographic name entry element | Brand name products |
| Geographic subdivision | United States |
| 9 (RLIN) | 115966 |
| Topical term or geographic name entry element | Drug industry |
| Geographic subdivision | United States |
| 9 (RLIN) | 133361 |
| Topical term or geographic name entry element | Advertising |
| Geographic subdivision | United States |
| 9 (RLIN) | 84576 |
| Topical term or geographic name entry element | Consumer satisfaction |
| Geographic subdivision | United States |
| 9 (RLIN) | 105885 |
| Topical term or geographic name entry element | Drug labeling |
| Geographic subdivision | United States |
| 9 (RLIN) | 133362 |
| Topical term or geographic name entry element | Drug packaging |
| Geographic subdivision | United States |
| 9 (RLIN) | 133363 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blackett, Tom, |
| Relator term | ed. |
| 9 (RLIN) | 133364 |
| Personal name | Robins, Rebecca, |
| Relator term | ed. |
| 9 (RLIN) | 133365 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201010250022 |
| p | 2110.00 |
| n | BUK |
| r | SID02 RONO20100583 ORDNO6 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD 9666.5 |
| j | 0 |
| i | B726 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47077 |
| Link information for field corresponding to 9XX field | Jan 20 2011 11:14AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | HD 9666.5 B726 | 201010250022 | 2019-05-30 | 2019-05-30 | Books |
