The lovemarks effect : (Record no. 234472)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01241nam0a22002890a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000158999 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302071834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2006 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781576872673 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2010004065 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.55 |
| Item number | R623L |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roberts, Kevin |
| Dates associated with a name | 1949- |
| 9 (RLIN) | 122965 |
| 245 14 - TITLE STATEMENT | |
| Title | The lovemarks effect : |
| Remainder of title | winning in the consumer revolution / |
| Statement of responsibility, etc. | Kevin Roberts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Brooklyn, N.Y. : |
| Name of publisher, distributor, etc. | PowerHouse Books, |
| Date of publication, distribution, etc. | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 272 p. : |
| Other physical details | ill. (chiefly col.) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing |
| 9 (RLIN) | 41568 |
| Topical term or geographic name entry element | Customer services |
| General subdivision | Management |
| 9 (RLIN) | 29925 |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management |
| 9 (RLIN) | 45349 |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products |
| 9 (RLIN) | 24793 |
| Topical term or geographic name entry element | Trademarks |
| 9 (RLIN) | 197 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201012060008 |
| p | 887.00 |
| n | BUR |
| r | SID02 RONO20100738 ORDNO4 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF 5415.55 |
| j | 0 |
| i | R623L |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A39016 |
| Link information for field corresponding to 9XX field | Dec 13 2010 10:16AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē - āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | HF 5415.55 R623L | 201012060008 | 2020-11-02 | 2019-05-30 | Books |
