BU Library and Learning Space

Advertising 2.0 : (Record no. 236632)

MARC details
000 -LEADER
fixed length control field 01403nam a2200301 a 4500
001 - CONTROL NUMBER
control field 000291431
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302072327.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140521s2008 ctua f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780313352966
035 ## - SYSTEM CONTROL NUMBER
System control number 2010003330
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146.I58
Item number T873A 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tuten, Tracy L.,
Dates associated with a name 1967-
9 (RLIN) 135779
245 10 - TITLE STATEMENT
Title Advertising 2.0 :
Remainder of title social media marketing in a Web 2.0 world /
Statement of responsibility, etc. Tracy L. Tuten.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Westport, Conn. :
Name of publisher, distributor, etc. Praeger,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 202 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising
9 (RLIN) 12903
Topical term or geographic name entry element Internet marketing
9 (RLIN) 12904
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 12857
Topical term or geographic name entry element Online social networks
9 (RLIN) 129267
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 201009210001
p 1115.00
n BUR
r SID02 RONO20100630 ORDNO1
g PC
t 10
c 190
l B
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47060
Link information for field corresponding to 9XX field 20150407
991 00 - BU INFORMATION
BU Field of Study 0706 āļ„āļ“āļ°āļ§āļīāļ—āļĒāļēāļĻāļēāļŠāļ•āļĢāđŒāđāļĨāļ°āđ€āļ—āļ„āđ‚āļ™āđ‚āļĨāļĒāļĩ. āđ€āļ—āļ„āđ‚āļ™āđ‚āļĨāļĒāļĩāļŠāļēāļĢāļŠāļ™āđ€āļ—āļĻ : āļ­āļīāļ™āđ€āļ—āļ­āļĢāđŒāđ€āļ™āđ‡āļ• āļāļēāļĢāđƒāļŠāđ‰āļ„āļ­āļĄāļžāļīāļ§āđ€āļ•āļ­āļĢāđŒāđƒāļ™āļ˜āļļāļĢāļāļīāļˆ āļāļēāļĢāļŠāļ·āļšāļ„āđ‰āļ™āļŠāļēāļĢāļŠāļ™āđ€āļ—āļĻ āļĢāļ°āļšāļšāļŠāļ™āđ€āļ—āļĻāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļˆāļąāļ”āļāļēāļĢ āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļ—āļĢāļąāļžāļĒāļēāļāļĢāļŠāļēāļĢāļŠāļ™āđ€āļ—āļĻ
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- 03
-- āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
-- 06
-- āđ€āļ—āļ„āđ‚āļ™āđ‚āļĨāļĒāļĩāļŠāļēāļĢāļŠāļ™āđ€āļ—āļĻ : āļ­āļīāļ™āđ€āļ—āļ­āļĢāđŒāđ€āļ™āđ‡āļ• āļāļēāļĢāđƒāļŠāđ‰āļ„āļ­āļĄāļžāļīāļ§āđ€āļ•āļ­āļĢāđŒāđƒāļ™āļ˜āļļāļĢāļāļīāļˆ āļāļēāļĢāļŠāļ·āļšāļ„āđ‰āļ™āļŠāļēāļĢāļŠāļ™āđ€āļ—āļĻ āļĢāļ°āļšāļšāļŠāļ™āđ€āļ—āļĻāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļˆāļąāļ”āļāļēāļĢ āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļ—āļĢāļąāļžāļĒāļēāļāļĢāļŠāļēāļĢāļŠāļ™āđ€āļ—āļĻ
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26   HF6146.I58 T873A 2008 201009210001 2019-08-26 2019-08-26 Books

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