Go logo! a handbook to the art of global branding : (Record no. 237004)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00996nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000291856 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250307074018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080909s2010 maua f b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781592535170 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2011001403 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | C376G 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cato, Mac |
| 9 (RLIN) | 136207 |
| 245 10 - TITLE STATEMENT | |
| Title | Go logo! a handbook to the art of global branding : |
| Remainder of title | 12 keys to creating successful global brands / |
| Statement of responsibility, etc. | Mac Cato. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Beverly, Mass. : |
| Name of publisher, distributor, etc. | Rockport, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 208 p. : |
| Other physical details | ill. (chiefly col.). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 12857 |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 8257 |
| Topical term or geographic name entry element | Identity (Psychology) |
| 9 (RLIN) | 42020 |
| Topical term or geographic name entry element | Emotions |
| General subdivision | Social aspects |
| 9 (RLIN) | 4391 |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 7458 |
| Topical term or geographic name entry element | Creative ability in business |
| 9 (RLIN) | 19012 |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 74-2 |
| b | New titles in April 2018 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20180430 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | mar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF5415.1255 C376G 2010 | 201105030010 | 2025-01-17 | 2019-08-26 | Books |
