The medium is the message : (Record no. 239373)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00932nam0a22002530a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000294314 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302073110.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140523s2009 ne fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789063692155 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2012001544 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5825 |
| Item number | M424 |
| 245 04 - TITLE STATEMENT | |
| Title | The medium is the message : |
| Remainder of title | and 50 other ridiculous advertising rules / |
| Statement of responsibility, etc. | editorial director: Anneloes van Gaalen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam : |
| Name of publisher, distributor, etc. | BIS, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 145 p. : |
| Other physical details | ill. (chiefly col.). |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy. |
| 9 (RLIN) | 4048 |
| Topical term or geographic name entry element | Advertising campaigns |
| 9 (RLIN) | 12341 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gaalen, Anneloes van, |
| Relator term | ed. |
| 9 (RLIN) | 139002 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201207300029 |
| p | 500.00 |
| n | BUR |
| r | SID02 RONO20120160 ORDNO1 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF 5825 |
| j | 0 |
| i | M424 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20120731 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0304 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āļ§āļēāļĢāļŠāļēāļĢāđāļĨāļ°āļŦāļāļąāļāļŠāļ·āļāļāļīāļĄāļāđ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢ |
| 997 ## - BU TRANSFER | |
| -- | 04 |
| -- | āļ§āļēāļĢāļŠāļēāļĢāđāļĨāļ°āļŦāļāļąāļāļŠāļ·āļāļāļīāļĄāļāđ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | 1 | 1 | HF 5825 M424 | 201207300029 | 2023-01-16 | 2022-11-23 | 2019-08-26 | Books |
