การบริหารตราเชิงกลยุทธ์และการสร้างคุณค่าตรา = (Record no. 242874)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01583nam0a22002770a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000298041 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302074120.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140523s2554 th fnx000 000 0ntha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789744965639 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2013002398 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69 .B7 |
| Item number | ศ486ก |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ศิริวรรณ เสรีรัตน์ |
| 9 (RLIN) | 2566 |
| 245 10 - TITLE STATEMENT | |
| Title | การบริหารตราเชิงกลยุทธ์และการสร้างคุณค่าตรา = |
| Remainder of title | Strategic brand management and building brand equity / |
| Statement of responsibility, etc. | เรียบเรียงโดย ศิริวรรณ เสรีรัตน์, ปณิศา มีจินดา. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Strategic brand management and building brand equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เพชรจรัสแสงแห่งโลกธุรกิจ, |
| Date of publication, distribution, etc. | 2554. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 341 หน้า : |
| Other physical details | ภาพประกอบ. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| General subdivision | การบริหาร |
| 9 (RLIN) | 109285 |
| Topical term or geographic name entry element | การสร้างชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 128373 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ปณิศา มีจินดา |
| 9 (RLIN) | 140723 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201309090001 |
| p | 240.00 |
| n | BUR |
| r | SID02 RONO20130423 ORDNO2 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD 69 .B7 |
| j | 0 |
| i | ศ486ก |
| b | 201309090002 |
| p | 240.00 |
| n | BUR |
| r | SID02 RONO20130423 ORDNO2 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD 69 .B7 |
| j | 0 |
| i | ศ486ก |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A54083 |
| Link information for field corresponding to 9XX field | 20130912 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 คณะนิเทศศาสตร์. โฆษณา การสื่อสารเพื่อการตลาด |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HD 69 .B7 ศ486ก | 201309090001 | 2019-08-26 | 2019-08-26 | Books | ||||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HD 69 .B7 ศ486ก | 201309090002 | 2019-08-26 | 2019-08-26 | Books |
