BU Library and Learning Space

Marketing public relations : (Record no. 243040)

MARC details
000 -LEADER
fixed length control field 01043nam0a22002650a04500
001 - CONTROL NUMBER
control field 000298219
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302074153.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140523s2010 xxu fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136082996
035 ## - SYSTEM CONTROL NUMBER
System control number 2013002583
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 59
Item number G526M
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Giannini, Gaetan T.
9 (RLIN) 143534
245 10 - TITLE STATEMENT
Title Marketing public relations :
Remainder of title a marketer's approach to public relations and social media /
Statement of responsibility, etc. Gaetan T. Giannini, Jr.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Baston, Mass. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent 291 p. :
Other physical details col. ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
9 (RLIN) 1116
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 4770
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 201310080006
p 3399.00
n BUR
r SID02 RONO20130399 ORDNO1
t 10
c 10
l B
h HD 59
j 0
i G526M
b 201310080007
p 3399.00
n BUK
r SID02 RONO20130399 ORDNO1
t 10
c 10
l B
h HD 59
j 0
i G526M
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A37125
Link information for field corresponding to 9XX field 20131009
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- 03
-- āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26 3 6 HD 59 G526M 201310080006 2025-05-13 2023-01-09 2019-08-26 Books
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26     HD 59 G526M 201310080007 2025-05-13   2019-08-26 Books

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