BU Library and Learning Space

The Red war brands : (Record no. 243954)

MARC details
000 -LEADER
fixed length control field 01158nam a2200265 a 4500
001 - CONTROL NUMBER
control field 000299178
003 - CONTROL NUMBER IDENTIFIER
control field Th-BaBU
040 ## - CATALOGING SOURCE
Original cataloging agency Th-BaBU
Transcribing agency Th-BaBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250322143902.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140530s2014 th a f 0 0 0 tha d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786167432359
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number āļ”919 2557
245 00 - TITLE STATEMENT
Title The Red war brands :
Remainder of title competitive strategy and case studies on marketing warfare /
Statement of responsibility, etc. āļœāļđāđ‰āđ€āļĢāļĩāļĒāļšāđ€āļĢāļĩāļĒāļ‡ āļāļ­āļ‡āļšāļĢāļĢāļ“āļēāļ˜āļīāļāļēāļĢāļ™āļīāļ•āļĒāļŠāļēāļĢ Brandage Essential
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. āļāļĢāļļāļ‡āđ€āļ—āļžāļŊ :
Name of publisher, distributor, etc. āļšāļĢāļīāļĐāļąāļ— āđāļšāļĢāļ™āļ”āđŒāđ€āļ­āļˆ,
Date of publication, distribution, etc. 2557.
300 ## - PHYSICAL DESCRIPTION
Extent 194 āļŦāļ™āđ‰āļē :
Other physical details āļ āļēāļžāļ›āļĢāļ°āļāļ­āļš.
490 0# - SERIES STATEMENT
Series statement BrandAge Essential
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element āļāļēāļĢāļ•āļĨāļēāļ”
9 (RLIN) 185
Topical term or geographic name entry element āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāļ—āļēāļ‡āļāļēāļĢāļ•āļĨāļēāļ”.
9 (RLIN) 169727
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name āļāļ­āļ‡āļšāļĢāļĢāļ“āļēāļ˜āļīāļāļēāļĢāļ™āļīāļ•āļĒāļŠāļēāļĢ Brandage Essential
9 (RLIN) 144426
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A33069
Link information for field corresponding to 9XX field 20230509
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- mar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26 1 HF5415 āļ”919 2557 201406050005 2025-05-06 2025-03-22 2019-08-26 Books

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