BU Library and Learning Space

The art of digital branding / (Record no. 244039)

MARC details
000 -LEADER
fixed length control field 00777nam a2200265 a 4500
001 - CONTROL NUMBER
control field 000299447
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302074416.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070322s2011 nyua f 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781581158762
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number C626A 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cocoran, Ian.
9 (RLIN) 127095
245 14 - TITLE STATEMENT
Title The art of digital branding /
Statement of responsibility, etc. Ian Cocoran.
250 ## - EDITION STATEMENT
Edition statement Rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. Allworth Press,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent 285 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 12904
Topical term or geographic name entry element Web sites
General subdivision Design.
9 (RLIN) 501
Topical term or geographic name entry element Brand name products.
9 (RLIN) 11817
Topical term or geographic name entry element Electronic commerce.
9 (RLIN) 6247
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A54083
Link information for field corresponding to 9XX field 20141024
991 00 - BU INFORMATION
BU Field of Study 0706 āļ„āļ“āļ°āļ§āļīāļ—āļĒāļēāļĻāļēāļŠāļ•āļĢāđŒāđāļĨāļ°āđ€āļ—āļ„āđ‚āļ™āđ‚āļĨāļĒāļĩ. āđ€āļ—āļ„āđ‚āļ™āđ‚āļĨāļĒāļĩāļŠāļēāļĢāļŠāļ™āđ€āļ—āļĻ : āļ­āļīāļ™āđ€āļ—āļ­āļĢāđŒāđ€āļ™āđ‡āļ• āļāļēāļĢāđƒāļŠāđ‰āļ„āļ­āļĄāļžāļīāļ§āđ€āļ•āļ­āļĢāđŒāđƒāļ™āļ˜āļļāļĢāļāļīāļˆ āļāļēāļĢāļŠāļ·āļšāļ„āđ‰āļ™āļŠāļēāļĢāļŠāļ™āđ€āļ—āļĻ āļĢāļ°āļšāļšāļŠāļ™āđ€āļ—āļĻāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļˆāļąāļ”āļāļēāļĢ āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļ—āļĢāļąāļžāļĒāļēāļāļĢāļŠāļēāļĢāļŠāļ™āđ€āļ—āļĻ
997 ## - BU TRANSFER
-- 06
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26 5 4 HF5415.1265 C626A 2011 2014000003540 2025-08-09 2025-01-20 2025-01-20 2019-08-26 Books

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