BU Library and Learning Space

Newsjacking : (Record no. 247700)

MARC details
000 -LEADER
fixed length control field 00937nam a2200277 a 4500
001 - CONTROL NUMBER
control field 000310734
003 - CONTROL NUMBER IDENTIFIER
control field TH-BaBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250518073958.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120626s2013 enka f b 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency Th-BaBU
Transcribing agency Th-BaBU
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500516720
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number H867N 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hunter, Grant
9 (RLIN) 149328
245 10 - TITLE STATEMENT
Title Newsjacking :
Remainder of title the Urgent Genius of real-time advertising /
Statement of responsibility, etc. Grant Hunter and Jon Burkhart.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Thames & Hudson,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 224 pp. :
Other physical details col. ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 927
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 12857
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Burkhart, Jon
9 (RLIN) 149329
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A40063
Link information for field corresponding to 9XX field 20231017
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- adv
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26 Purchase   HF5823 H867N 2013 2016000003815 2025-05-13 2019-08-26 Books

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