The TV brand builders : (Record no. 248780)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01028nam a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000312304 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302075948.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161227s2016 enka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749476687 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HE8689.7.M37 |
| Item number | B792T 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bryant, Andy, |
| Relator term | author. |
| 9 (RLIN) | 151073 |
| 245 14 - TITLE STATEMENT | |
| Title | The TV brand builders : |
| Remainder of title | how to win audiences and influence viewers / |
| Statement of responsibility, etc. | Andy Bryant, Charlie Mawer. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ; |
| -- | Philadelphia : |
| Name of producer, publisher, distributor, manufacturer | KoganPage, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 328 pages : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Television broadcasting |
| General subdivision | Marketing. |
| 9 (RLIN) | 72394 |
| Topical term or geographic name entry element | Television programs |
| General subdivision | Marketing. |
| 9 (RLIN) | 151074 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 12857 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mawer, Charlie, |
| Relator term | author. |
| 9 (RLIN) | 151075 |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 82-2 |
| b | New titles in August 2017 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20170822 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0301 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āļ§āļīāļāļĒāļļāđāļāļĢāļāļąāļĻāļāđ āļ āļēāļāļĒāļāļāļĢāđ āļāļēāļĢāļāđāļēāļĒāļ āļēāļ āđāļāļāļīāđāļĄāļāļąāđāļ āļāļēāļĢāļāļđāļāđāļāļāļĩāđāļŠāļēāļāļēāļĢāļāļ° |
| 997 ## - BU TRANSFER | |
| -- | bro |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | 1 | HE8689.7.M37 B792T 2016 | 2017000000635 | 2023-02-13 | 2023-02-07 | 2019-08-26 | Books |
