Offensive marketing (Record no. 254805)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00987nam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 254805 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302082726.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031010s2004 ne a# b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750674591 |
| International Standard Book Number | 9781417507474 (electronic bk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TH-BaBU |
| Transcribing agency | TH-BaBU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K427 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davidson, J. H. |
| Fuller form of name | (J. Hugh), |
| Dates associated with a name | 1935- |
| 9 (RLIN) | 163185 |
| 245 10 - TITLE STATEMENT | |
| Title | Offensive marketing |
| Medium | [electronic resource] : |
| Remainder of title | an action guide to gaining competitive advantage / |
| Statement of responsibility, etc. | Hugh Davidson and Warren J. Keegan ; with Elyse Arnow Brill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam : |
| Name of publisher, distributor, etc. | Elsevier Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 9 (RLIN) | 60300 |
| Personal name | Brill, Elyse Arno |
| 9 (RLIN) | 163186 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=104757&site=ehost-live&scope=site">http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=104757&site=ehost-live&scope=site</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book |
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