Brand culture / (Record no. 256774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02346nam a22003014a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 256774 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302083520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050310s2006 enka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415355995 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | TH-BaBU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | B726 2006 |
| 245 00 - TITLE STATEMENT | |
| Title | Brand culture / |
| Statement of responsibility, etc. | edited by Jonathan E. Schroeder and Miriam Salzer-MÃķrling ; with SÃļren Askegaard ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 218 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | "Simultaneously published in the USA and Canada by Routledge." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction : the cultural codes of branding / Jonathan E. Schroeder and Miriam Salzer-MÃķrling -- Corporate perspectives on brand culture -- A cultural perspective on corporate branding : the case of LEGO Group / Majken Schultz and Mary Jo Hatch -- Corporate brand cultures and communities / John M.T. Balmer -- Ambi-brand culture : on a wing and a swear with Ryanair / Stephen Brown -- The two business cultures of luxury brands / Jean-NoÃŦl Kapferer -- Managing leader and partner brands : the brand association base / Henrik Uggla -- Clarifying brand concepts -- Brands as a global ideoscape / SÃļren Askegaard -- Brave new brands : cultural branding between utopia and a-topia / BenoÃŪt Heilbrunn -- Rethinking identity in brand management / Fabian Faurholt Csaba and Anders Bengtsson -- Brand management and design management : a nice couple or false friends? / Ulla Johansson and Lisbeth Svengren Holm -- Consuming brand culture -- Symbolic brands and authenticity of identity performance / Richard Elliott and Andrea Davies -- Branding ethics : negotiating Benetton's identity and image / Janet L. Borgerson, Martin Escudero Magnusson, and Frank Magnusson -- Brand ecosystems : multilevel brand interaction / Sven Bergvall -- Selling dreams : the role of advertising in shaping luxury brand meaning / Arianna Brioschi. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 9 (RLIN) | 11817 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 12857 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salzer-MÃķrling, Miriam, |
| Relator term | ed. |
| 9 (RLIN) | 166690 |
| Personal name | Askegaard, SÃļren, |
| Relator term | ed. |
| 9 (RLIN) | 85350 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A67020 |
| Link information for field corresponding to 9XX field | 20240520 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0206 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļąāļāļāļēāļĢāļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄ (Industry management) āļāļĨāļāļĨāļīāļ āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļļāļ āļāļēāļĢāđāļāđāļāļāļąāļāđāļĨāļ°āļāļēāļĢāļĢāđāļ§āļĄāļĄāļ·āļ āļāļēāļĢāđāļāđāđāļāļĢāļ·āđāļāļāļāļąāļāļĢāļāļĨ āļāļēāļĢāļāļ§āļāļāļļāļĄāļĢāļēāļāļē āļ§āļīāļāļĪāļāļāļēāļĢāļāđāļāļēāļāđāļĻāļĢāļĐāļāļāļīāļ āđāļāļīāļāđāļāđāļ āļāļēāļĢāđāļāđāļāļāļģāļāļēāļ āļāļĨāļīāļāļ āļąāļāļāđāļāļļāļāļŠ |
| 997 ## - BU TRANSFER | |
| -- | ind |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2023-10-05 | Purchase | 2 | HD69 .B7 B726 2006 | 2016000005807 | 2024-10-01 | 2024-09-21 | 2023-10-05 | Books |
