Engaging employees through strategic communication : (Record no. 257149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02467nam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 257149 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302083653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210428s2022 nyu fob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | TH-BaBU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781003024118 (electronic bk.) |
| International Standard Book Number | 9780367903916 |
| International Standard Book Number | 9780367903909 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5549.5.C6 |
| Item number | D55 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dollins, Mark, |
| Relator term | author. |
| 9 (RLIN) | 167380 |
| 245 10 - TITLE STATEMENT | |
| Title | Engaging employees through strategic communication : |
| Remainder of title | skills, strategies, and tactics / |
| Statement of responsibility, etc. | Mark Dollins and Jon Stemmle. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, N.Y. : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy-particularly as they relate to driving change-Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in personnel management. |
| 9 (RLIN) | 57801 |
| Topical term or geographic name entry element | Employee motivation. |
| 9 (RLIN) | 3861 |
| Topical term or geographic name entry element | Organizational change. |
| 9 (RLIN) | 17696 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stemmle, Jon, |
| Relator term | author. |
| 9 (RLIN) | 167381 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2931255">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2931255</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book |
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