Convergence marketing : (Record no. 258069)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01808nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 258069 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250521073637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020522s2002 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130650757 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EXW |
| Transcribing agency | TH-BaBU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | W562C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wind, Yoram |
| 9 (RLIN) | 120292 |
| 245 10 - TITLE STATEMENT | |
| Title | Convergence marketing : |
| Remainder of title | running with the centaurs / |
| Statement of responsibility, etc. | Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. |
| 246 0# - VARYING FORM OF TITLE | |
| Display text | Subtitle on cover: |
| Title proper/short title | Strategies for reaching the new hybrid consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Financial Times Prentice Hall, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 336 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographic references and index. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1 --CHAPTER 1: The Centaur Awakens3 --CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61 --CHAPTER 3: Converging of Customerization 63 --CHAPTER 4: Converging on Communities 91 --CHAPTER 5: Converging on Channels 115 --CHAPTER 6: Converging on Competitive Value 143 --CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199 --CHAPTER 8: Transforming Marketing 201 --CHAPTER 9: Convergence Marketing Strategies 225 --PART 4: TRANSFORMING THE ORGANIZATION 255 --CHAPTER 10: Designing the Convergent Organization 257 --CHAPTER 11: C-Change 289 --CHAPTER 12: Conclusion 315. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 12904 |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 930 |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 8257 |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 7458 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Vijay, |
| Dates associated with a name | 1948- |
| 9 (RLIN) | 157809 |
| Personal name | Gunther, Robert E. |
| Dates associated with a name | 1960- |
| 9 (RLIN) | 82330 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/fy031/2002282225.html">http://www.loc.gov/catdir/toc/fy031/2002282225.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2025-05-20 | HF5415.1265 W562C | 201108260033 | 2025-05-20 | 2025-05-20 | Books |
