Entry Topical Term

Number of records used in: 8

001 - CONTROL NUMBER

• control field: 60860

003 - CONTROL NUMBER IDENTIFIER

• control field: TH-BaBU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20250302043000.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 250302|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: TH-BaBU
• Transcribing agency: TH-BaBU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: MARKETING
• General subdivision: STUDY AND TEACHING

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (TH-BaBU)169733: Lamb, Charles W., Jr. 11216, Principles of marketing : instructor's manual, 1994