Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 66028

003 - CONTROL NUMBER IDENTIFIER

• control field: TH-BaBU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20250302044124.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 250302|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: TH-BaBU
• Transcribing agency: TH-BaBU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: BRAND NAME PRODUCTS
• General subdivision: MARKETING
• General subdivision: MANAGEMENT
• General subdivision: CASE STUDIES

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (TH-BaBU)188087: Duncan, Tom 55847, Driving brand value : using integrated marketing to manage profitable stakeholder relationships, 1997