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Green marketing : opportunity for innovation

By: Material type: TextTextPublication details: Lincolnwood, Ill. : NTC Business, 1998Edition: 2nd edDescription: 270 pSubject(s): LOC classification:
  • HF5413 O875G 1998
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Books Books BU Library and Learning Space Books Closed Shelves (Contact Library Staff) HF5413 O875G 1998 (Browse shelf(Opens below)) Available 214180
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HF5413 B475D Do good : how designers can change the world / HF5413 E826C Cool hunting green / HF5413 F844S Sustainable marketing : managerial-ecological issues HF5413 O875G 1998 Green marketing : opportunity for innovation HF5413 O875G 1998 Green marketing : opportunity for innovation HF5414 āļ•199 āļ•āļĨāļēāļ”āđƒāļ™āļŠāļĩāļ§āļīāļ• āļŠāļĩāļ§āļīāļ•āđƒāļ™āļ•āļĨāļēāļ” / HF 5414 āļ˜525āļœ āļœāļĨāļāļĢāļ°āļ—āļšāļ‚āļ­āļ‡āļāļēāļĢāļ•āļĨāļēāļ”āđ€āļžāļ·āđˆāļ­āđ€āļŦāļ•āļļāļ›āļąāļˆāļˆāļąāļĒāļāļąāļšāļāļēāļĢāđƒāļŠāđ‰āļŠāļ·āđˆāļ­āļ•āļĢāļēāļŠāļīāļ™āļ„āđ‰āļēāļ—āļĩāđˆāļĄāļĩāļ•āđˆāļ­āļ„āļ§āļēāļĄāļ•āļąāđ‰āļ‡āđƒāļˆāļ‹āļ·āđ‰āļ­ : āļāļĢāļ“āļĩāļĻāļķāļāļĐāļēāļ‚āļ­āļ‡āļ™āļąāļāļĻāļķāļāļĐāļēāļĄāļŦāļēāļ§āļīāļ—āļĒāļēāļĨāļąāļĒāļāļĢāļļāļ‡āđ€āļ—āļžāđƒāļ™āļāļēāļ™āļ°āļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„ = Effects of cause-related marketing and branding on purchase intentions : a case study of Bangkok University's students as consumers /

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