Advertising and sales promotion strategy / Gerard J. Tellis

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Material type: Text

TextPublication details: Reading, Mass. : Addison-Wesley, c1998Description: 483 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 T444A (Browse shelf(Opens below))	Available	231138

Total holds: 0

Previous		No cover image available	No cover image available					Next
Previous	HF5823 S677C 2014 Creative advertising : an introduction /	HF5823 S762B Brand power	HF5823 T394H How to write a successful advertising plan	HF5823 T444A Advertising and sales promotion strategy /	HF5823 T444A Advertising and sales promotion strategy /	HF5823 T444E Effective advertising : understanding when, how, and why advertising works /	HF5823 T444E Effective advertising : understanding when, how, and why advertising works /	Next

Includes bibliographical references and index

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