Promotional management / by Norman Govoni, Robert Eng, Morton Galper

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall International, c1986Description: 578 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 G686P (Browse shelf(Opens below))	Available	79527

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Previous			No cover image available		No cover image available		No cover image available	Next
Previous	HF5415 F878 The future of marketing : critical 21st-century perspectives /	HF5415 G542N The next evolution of marketing : connect with your customers by marketing with meaning /	HF5415 G577M 1974 Marketing and society : text and cases	HF5415 G686P Promotional management /	HF5415 G733C 1987 Cases in marketing : orientation, analysis and problems	HF5415 H344B 2016 Brilliant marketing : become a brilliantly effective marketer in today's chaotic world, regardless of the size of your budget /	HF5415 H362 1987 Handbook of modern marketing /	Next

Includes bibliographical references and index

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