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Marketing management : a strategic planning approach

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Material type: Text

TextPublication details: New York, N.Y. : McGraw-Hill, 1984Description: 682Subject(s):

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 B834M (Browse shelf(Opens below))	Available	93940
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 B834M (Browse shelf(Opens below))	Available	93943

Total holds: 0

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	HF5415.13 B768C 1997 Competitive marketing strategy : dynamic manoeuvring for competitive position	HF5415.13 B768M Market focus : achieving and sustaining marketing effectiveness	HF5415.13 B768M Market focus : achieving and sustaining marketing effectiveness	HF5415.13 B834M Marketing management : a strategic planning approach	HF5415.13 B834M Marketing management : a strategic planning approach	HF5415.13 B877A Advanced cases in marketing management	HF5415.13 B899P The PIMS principles : linking strategy to performance	Next

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