Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh

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Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2001Description: 509 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.123 P447M (Browse shelf(Opens below))	Available	290920010011

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Includes bibliographical references and index

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