Marketing strategy : planning and implementation

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Material type: Text

TextPublication details: Chicago, Ill. : Irwin, 1996Edition: 2nd ed. , international edDescription: 392 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 W344M 1996 (Browse shelf(Opens below))	Available	250120010033

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Previous	HF5415.13 T456H Hi-tech hi-touch branding : creating brand power in the age of technology	HF5415.13 T456H Hi-tech hi-touch branding : creating brand power in the age of technology	HF5415.13 T477 2002 Test bank to accompany marketing management : a strategic decision-making approach /	HF5415.13 W344M 1996 Marketing strategy : planning and implementation	HF5415.13 W344M 1999 Marketing strategy : planning and implementation	HF5415.13 W372M Marketing finance : turning marketing strategies into shareholder value /	HF5415.13 W447S 2013 Strategic marketing management : planning, implementation and control /	Next

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