Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western College, c1995Edition: 2nd edDescription: 682 p. : ill. (some col.), col. mapsISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 S453P 1995 (Browse shelf(Opens below))	Available	183250

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Maps on lining papers

Includes bibliographical references and index

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