International advertising : communicating across cultures / Barbara Mueller

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Material type: Text

TextPublication details: Belmont, Calif. : Wadsworth Pub. Co., c1996Description: 340 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 M834I (Browse shelf(Opens below))	Available	205542

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Previous	HF5823 M674A 2012 Advertising & IMC : principles & practice /	HF5823 M674A 2015 Advertising & IMC : principles & practice /	HF5823 M834I International advertising : communicating across cultures /	HF5823 M834I International advertising : communicating across cultures /	HF5823 M834I International advertising : communicating across cultures /	HF5823 M937A Ad worlds : brands, media, audiences /	HF5823 N485T The 22 irrefutable laws of advertising (and when to violate them) /	Next

Includes bibliographical references and index

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