Building strong brands / David A. Aaker

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Material type: Text

TextPublication details: New York, N.Y. : Free Press, c1996Description: 380 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 A243B (Browse shelf(Opens below))	Available		301020010020
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 A243B (Browse shelf(Opens below))	Checked out	2025-08-09	301020010021

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Previous	HD69 .B7 A243B Brand leadership	HD69 .B7 A243B Building strong brands /	HD69 .B7 A243B Building strong brands /	HD69 .B7 A243B Building strong brands /	HD69 .B7 A243B Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /	HD69.B7 A243B Brand relevance : making competitors irrelevant /	HD69.B7 A243B Brand relevance : making competitors irrelevant /	Next

Includes bibliographical references and index

Access no. 200808200007 is photocopy

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